It seems like with the proliferation of new beard-care brands, some of the excitment that used to surround the launch of new ones has faded. Don't get me wrong, I think the beard-care game is still at that point where we can say "the more, the merrier" when it comes to brands, and it's always cool to try something new...but, doesn't it feel like it's almost expected that something new will be popping up every time we turn around? Every now and again, one of those new guys does something to really set themselves apart...maybe it's cool packaging, or some sort of unusual scents...or maybe, in the case of The Bearded Mack, it's an ingredients list full of things that you don't usually find in your beard care products...but more on that later. With an impressive catalouge of products, crafted by hand in their headquarters located in Northern Virginia, The Bearded Mack is aiming to establish themselves as a rising star in the beard-care game. Their 18th Mack seemed to be the most exciting offering in their lineup of new scents, will this product make me want to try the rest of their catalogue? Let's give it a try and find out!
I'll admit, I was expecting something more of a typical whiskey scent, instead, I got a much more nuanced experience. An easy-going afternoon spent at a luxurious urban rooftop bar, high above the hustle and bustle of the "real world", where the air is clean, stress and aggrivation can't afford the cover charge, and time seems to move just a bit more slowly. A blissful dream of a day spent drinking artistic coctails, and engaging in intellectually stimulating conversation. A soft whiskey note that isn't boozy, and lacks any modicum of barrique, (honestly, as strange as it sounds, it can only be described as "pretty") serves as the lynchpin to this entire scent. With all the power and grace of an iron tiger, wrapped in silk, it bounds forward across a vast swath of plush suede, kicking up sweet leathery notes in its wake. Hovering the fragrance equivalent of an an octave above this, a dewy, sunkist green pear note glistens radiantly, revealing a hypnotic image of a balmy summer day. Just beyond this, the bottom of an implacable "soapy" note with a hint of pine tar, falls out and plummets into a very old-school, dusty, spicy flourish that provides an incredible level of depth and character, and makes you dream of those lazy days where each hour is marked by good booze and great company. Strength is right down the groove between medium and medium plus, and staying power is excellent, lasting from sunup to sundown on a single application.
How does it work?
Okay, so this stuff has more than a few ingredients that you'd be forgeiven for not having heard of (or at least not in your beard care products)...but before we get into that, let's talk texture for a minute. Whipped butters have become the hot trend in beard-care over the past couple of months...and why not? I mean they're awesome...light, airy emulsifications that melt luxuriously and usually absorb with ease. This stuff takes the concept of a whipped butter and turns it into something so decadently luxurious, it looks and feels downright edible (don't eat it though...I shouldnt have to tell you that). So delicate that it melts on contact, looking like a pat of French beurre d'Isigny on a freshly baked baguette as it liquefies in the palm of my hand, I can't help but be impressed by the incredibly light texture of this proiduct as I rub it in between my hands. It gets deep down into my beard feeding both hair and skin with vital nutrients, imparting a healthy feeling that few butters can. Sal butter, a tragically under appreciated ingredient derived from the seeds of the sal tree in India, and prized for its anti-inflammatory properties, calms my skin, and nourishes my beard with its high concentrateion of oleic, linoleic, and stearic acids, adding vital protection as well as repairing damage. Murumuru butter, another ingredient that just doesn't seem to get the love it should from the beard-care industry, acts as a powerful emolient leaving my face feeling softer than it has felt in a long time (I've taken to using a bit of this butter on my hands too, as this ingredient does wonders for chappy skin in the winter time, while still maintaining a lightweight, non-greasy feel). Finally babassu oil, derived from a very specific species palm grown in South-America and Austrailia (not to worry though, unlike traditional palm oil, this stuff is completely sustainable and environmentally friendly, if you read labels and pay attention to such things), sends the conditioning properties of this product through the roof, leaving my beard feeling as soft as a cloud. A lot of butters leave my beard feeling good, while others have it feeling remarkably soft...this stuff does both, but more than that, and perhaps more importantly, I can't get over how healthy this product leaves my beard and face feeling. staying power is outstanding as well, providing that incredible healthy feeling all day long on one single application.
The bottom line.
Trying a new company is something like rolling the dice, some are winners...others...um well...just see my review of that Rad Beard butter I tried a few months ago...but it's pretty rare that a brand new company comes along and knocks it right out of the park on the very first try. To call this stuff "good" would be an understatement, with the incredible scent that represents a unique interpretation of a classic, and an elite level of performance thanks in no small part to a list of uncommon ingredients that each offer a ton of benefits, this stuff serves as a declaration on behalf of The Bearded Mack. A declaration that they are here to make their mark in the beard-care industry, and they intend to be serious players in the game, ready to claim their place as one of the best in the game, right out fo the gate. I just love having a great first experience with a company, but I can't think of the last time that I was so flat-out surprized by the downright awesomeness of a company after trying just one product. I cannot recommend this stuff highly enough, and am more than excited to try more offerings from this phenominal new company!
Ingredients: Sal, Illipe, Cupuacu, Murumuru, Babassu, Camellia Seed, Fractionated Coconut, Hemp Seed, Argan, Moringa Seed, Broccoli Seed, Cranberry Seed, Avocado, Tamanu, Vitamin E, Fragrance
$17.99 at thebeardedmackgroomingco.com