A few weeks ago, I plucked a brand from the files of "companies that I don't know why I haven't tried before" and decided to finally give Tailored Beard Company a try. Their Wild Man beard butter became an instant favorite of mine, and still enjoys heavy rotation among my beard-care collection lately. When I saw that they would be dropping their blueberry scented Blue Magic, I was intreagued...but then when I saw that it would be released in their whipped butter, I knew I had to give it a try. With whipped butters being all the rage these days, this just seemed like a natural choice to review...plus, I mean, who doesn't love a good blueberry scent? Personally I just love the name too...with the MLB season a little more than three weeks away, I'm hoping for some Blue Magic all summer long and into the fall as well. Will this stuff earn a spot in my beard care rotation for the entire 2020 season? Only one way to find out...let's give it a try!
First impressions may lead you to believe that this is a big-time, straight-up blueberry bomb...but the longer you stay with it, the more you realize that this is so much more than your average blueberry scent. There's definitely that initial burst of fresh, vibrant, unrestrained blueberry that leaps forward with almost nose-smarting sweetness to provide an excellent base...but this scent quickly morphs into something so much more interesting than the straight-no-chaser fruit explosion that it is front-loaded with. Quickly veering off into a rugged, hypnotically deep leather that conjures up images of a brand new pair of quality Italian shoes, and strikes a brilliant balance with the juicy sumputuous blueberry. This is complimented by a deep, warm, almost boozy amber, and rounded out by a gentle whisper of soothing, creamy vanilla. This is such a sweet, velvety, almost magical scent that reads more like a brilliant cologne than your typical berry beard-care product. If you really want to play up the cologne angle, I find that the combination of this butter with the downright superlative Authentic Oud beard oil by Sphinx creates quite possibly the most outstanting scent I've had in my beard in quite a while. Strength is a tick or two above medium, and staying power is fantastic, detectable all day long and well into the evening on a single application.
How does it work?
Just a touch more stiff than one might expect from a whipped butter, this product still scoops out easily, and has a low melting point (it is worth nothing that it takes juuuuust a bit more effort to melt this product than most of the other whipped butters I've tried lately, but not so much as to be an inconvenience or anything). Conditioning properties are given a huge boost thanks to hemp-seed oil, as well as Jamaican black castor...both doing an incredible job of imparting a strong healthy feel, while still keeping my beard as soft as a cloud. In-beard feel is ultra-lightweight, and thanks to the absorption of quality ingredients, there isn't even the faintest hint of greasiness left behind by this product. If you're looking for a styling product, this probably isn't it, as there is little to no hold offered (as is the case with the majority of whipped butters out there), but I find that on days when my beard is already behaving, it does help keep everything nice and neat. Finishing properties are good as well, while not imparting as much shine as some of the more argan heavy butters out there, it still leaves a nice "finished" look behind. Staying power is exceptional for a whipped butter, delivering great in-beard feel and keeping my face feeling nice and moisturized all day long on a single application.
The bottom line
This is an appropriately named product, as there is definitely something magical about this scent. Performance is also outstanding, which leads me to believe that the results I got the last time I tried one of Tailored Beard's products were no fluke. From a value standpoint, I don't think you could argue that a top quality, hand-made product like this could be had for much less, so it's definitely right in the wheelhouse of what constitutes a good buy. An all-around awesome product that it's easy to get excited about, and what's more, has turned me into an even bigger fan of Tailored Beard Company, this is definitely a product that will be getting used all throughout the summer. I cannot recommend this butter highly enough, and it appears that Tailored Beard Company has recently restocked it on their website, so if you're looking for a top-quality whipped butter that sports a scent on a completely different level than most blueberry beard-care products, then head on over and pick some of this stuff up now, you will definitely not regret it!
Ingredients: shea butter, cocoa butter, hemp seed oil, grape seed oil, jamaican black castor oil, jojoba oil, lanolin oil and sweet almond oil.
$13.99 at tailoredbeardcompany.com