I don't know if anybody out there is keeping an official record...but it certainly does seem like 2019 saw the birth of more beard-care companies than the previous few years combined. With so many great options hitting the market, it's easy for a company to get lost in the shuffle. One of those companies that certainly has done a lot to pull away from the pack, is Last Looks Grooming. With a full suite of top-shelf products in a variety of unique scents, each inspired by a cinematic masterpiece, they've certainly made one of the biggest splashes of any company formed last year. While I havent been able to try as many of their products as I would like, the one I was able to review last year (Black Lodge beard oil) was absolutely stellar, and instantly turned me into a fan of this brand. To kick off the new year, I thought I would finally bang out my review of another one of their products that I've used a few times. The What The Cuss scent is the first one that got me to take notice of this company, everything from the description to the packaging to the fact that it was inspired by Fantastic Mr. Fox (one of Wes Anderson's most tragically underrated movies), made me want to try it. Will this be another blockbuster straight out of Hollywood (no really, Last Looks products are made in Hollywood...which makes them even cooler!), or will this be more of a Straight-to-BluRay situation? Let's give it a try and find out!
When I was younger and more in shape, I used to go out for a daily run. This scent transported me back to those days...it is a morning run through a neighborhood slightly nicer than the one you live in, on a late summer morning...the first breath of autumn chill dances in the air, tickling your skin with its icy little fingers...somewhere in the distance the remnants of somebody's fire pit or BBQ from the night before create a smoky perfume that mingles with the natural terpenes of still green trees and freshly cut grass from the manicured front lawns of the cheerful homes, spaced not too closely together that dot this particular street. Endorphins flow, and your runners high begins to build to a crescendo; the sun feels a little warmer on your skin, the air tastes sweet in your sinuses, you close your eyes and syruppy blue flashes of light, just as the nameless, faceless upwardly mobile young couple you say hello to every morning, but remain complete strangers with, walk past...him pushing the stroller, her with the first pumpkin spice whatever of the season in her hand...The atmosphere is still, time marches along at the perfect pace, not too slow, not too fast, and all is right with the world. This is a very well balanced scent, my only slight complaint would be that the smoke accord can be a bit much initially, not letting you experience the entire body of work right away, but this is quickly remiedied as it gives way to mouthwatering notes of spicy cider and fresh blueberries. It really lends itself to layering beautifully, working perfectly with pine scents, as well as fruity ones (my two favorite oils to pair this with so far are Wizard by Kingsmen and Recon by Fresh Beards, both adding their own unique compliment and really working in concert with this stuff to create somehting even more appealing than the sum of its parts). Strength is a shade above medium, and staying power is great, lasting a respectable 6-8 hours on a single application.
How does it work?
One of the more dense butters I've tried lately, this stuff could give some balms a run for their money in the stiffness category. This product quickly melts down to a wonderful thick consistency in my hands, working its way deep down into my beard, coating every individual hair follicle with the nourishing blend of top-shelf cold-pressed, unrefined oils and butters (you can tell that Last Looks spares no expense when it comes to sourcing raw materials, everything about this stuff just feels like luxury). The generous amounts of hemp seed, and avocado oils, do a tremendous job of penetrating down into each and every beard hair, making them feel as plump and healthy as they do strong. The carrier blend is also one of the best I've felt on my face in a while, full of hard working emolients, it imparts nourishment and moisture, making my skin feel soft and rejuvinated without leaving the slightest trace of greasiness. Because it is one of the thicker butters out there, it offfers a good bit of hold, I mean, it doesn't tame flyaways like a really waxy balm might, but what butter does? Still...compared to similar products this stuff offers a good bit of control. Staying power is phenominal, leaving my beard touchably soft, and my skin feeling youthful and relaxed all day long with no need for a re-up.
The Bottom Line
Last Looks may be a newer company, but they adhere to a strictly old school standard. Rather than just churning out product after product in an attempt to grab as much of the market as they can, they let their work speak for itself. Quality is always the name of the game when it comes to the best companies out there, and it seems that the good folks at Last Looks know that, this product is an example of a truly high quality butter. The scent and the movie it was inspired by may be enough to get a person interested, but the performance is what will turn them into a fan of this brand, and without a doubt, I can say at this point that I am very much a fan of this brand. Much like a great Hollywood director, everytime I experience something with the Last Looks name on it, I find myself instantly looking forward to the next project with their name on it...and that is how a relative newcomer to the beard-care game sets themselves apart from the other newcomers out there...
Ingredients: Organic Naturally Refined Shea Butter, Fractionated Coconut Oil, Hempseed Oil, Avocado Oil, Sweet Almond oil, Jojoba Oil, Apricot Kernel Oil, Castor Oil, Grape Seed Oil, Rice Bran Oil, Premium Grade Essential & Fragrance Oils
$18 at lastlooksgrooming.com