Billing themselves as "the original grooming company" (a dubious claim to say the least), Beard Guyz (with a "z"...dont forget the "z"), offers a full suite of beard care products with something they call "Grotein"...they seem to have a big caerdboard display in every grocery store and pharmacy I walk in to. I decided to pick up one of their butters on a recent grocery trip, strictly with the intention of reviewing it here at V&T. Lets find out if this pick up turns out to be serendipity, or if the self-proclaimed "original grooming company" is just another easy pass in the future...
There isn't a scent noted anywhere on the packaging, although a quick visit to the Beard Guyz (remember, it's with a "z") website tells us that their beard butter is supposed to be citrus scented. Now I don't know if they are using some exotic citrus fruit that I've never heard of before, or if they just dont know what citrus is supposed to smell like, but either way, this stuff smells less like citrus and more like boiled linseed oil. I mean seriously, if you've ever done any woodworking, or furniture restoration, you'll know that unmistakable scent immediately, it's so prominent that I was almost certain that when I checked the ingredients list I'd see linseed oil listed (which would be really weird), but it isn't...either way, it's not a very pleasant smelling product.
How does it work?
First, lets talk "Grotein"...basically this is their name for a propriety blend of either 20 or 25 ingredients (depending upon which reference material you pull up on Google), considering the fact that there are 28 different ingredients listed on the packaging, It would seem that "grotein" is just the blend of butters and oils that make up this product, with 2 or 3 other fillers (water, etc) blended in...seems like a gimmick to me, but I suppose you can't knock them for trying to be different. This is definitely one of the thinner butters I've ever tried, offering virtually no hold at all. It's not all bad though, whatever secret recipe of herbs and spices they're deciding to call Grotein and throw into the mix really does seem to penetrate deeply and leave your beard feeling soft and nourished. The thinness of this product seems to belie its staying power, leaving your face feeling nicely moisturized throughtout the course of the day. This would probably be a very good butter for people with shorter beards that dont require much styling, it would also make a good bed time balm, as it is non greasy and will really keep your beard feeling great all throughout the night.
The bottom line
This is sort of a strange beast all around. It has qualities that I really enjoy (superior conditioning, and skin hydration), and some I really don't (inferior hold, and that dreadful smell). It's definitely something worth trying (especially considering that it's priced very reasonably, and is sold in so many places), but it's definitely not one of those products that will blow you away, nor is it anything that after having tried it, you'll feel you can't live without.
Ingredients: Water, Butyrospermum Parkii (Shea) Butter, Glycerin, Glyceryl Stearate, Caprylyl Caprylate/Caprate, Cera Alba (Beeswax), Cocos Nucifera (Coconut) Oil, Cetearyl Alcohol, Fragrance, Sodium Stearoyl Lactylate, Mangifera Indicia (Mango) Seed Butter, Theobroma Cacao (Cocoa) Seed Butter, Vitis Vinifera (Grape) Seed Oil, Pisum Sativum (Pea) Sprout Extract, Hydrolyzed Soy Protein, Hydrolyzed Keratin, Stearic Acid, Stearyl Alcohol, Caprylyl Glycol, Glyceryl Caprylate, Glyceryl Undecylenate, Ethylhexylglycerin, Myristoyl Pentapeptide-17, Denatured Alcohol, Sodium Benzoate, Citral, D-Limonene, Evernia Prunastri (Oakmoss) Extract, Linalool.
$12.99 at beardguyz.com