It's always exciting to be introduced to a new brand which I don't know much about. Sircar Grooming is a company that I had heard of, but up until recently hadn't tried. With a reputation for producing quality all-natural beard oils and balms, this is a brand that is carving out a name for themselves among small-batch indie labels. Long before I ever tried their products, I was incredibly impressed with the "boots on the ground" mentality of this business, as their IG feed (which you should follow, if you don't already) is regularly updated with pictures of smiling, satisfied bearded customers that they interact with at a variety of events, where they are out selling their products and forming connections with new satisfied customers. I mean, it's cool when a company showcases their products, but how much cooler is it when a company showcases their results? Not only that, it shows that thye are really making a genuine effort to keep their finger squarely on the pulse of the consumer, it's this kind of grass-roots marketing that really helps to set Sircar Grooming Co apart from the pack. Of course, this may be enough to get people interested, but quality is what really helps to build a brand...so let's give this oil a try, and see where it lands.
Musk can be a very tricky scent to pin down, there are those big, cologne type of musks that can politely be described as "too much" (and impolitely described as "old man" or "drug store perfume" or "wet dog", I could go on, but you get the picture). But what is musk really? Even for those who are really in to fragrances, musk can be one of those scents that's easy to recognize, but difficult to completely describe. Originally harvested from a gland in the back side of the musk deer, a small deer native to the Himilayas, musk was originally prized for it's aphrodisiac qualities (according to scientific research, pure musk resembles the smell of pure testosterone, which is why musk may act as a pheremone in humans...a claim which has also been disputed, so we'll just leave this to be a topic for a completely different conversation). Unfortunately the musk deer has been hunted to near extinction, and is now protected, as such the vast majority of musk used in modern day products (including this one) is synthesiezed from plant sources. As such, musk can run a fairly wide gamut when it comes to scent descriptions everything from the eyewatering chemtrail of cheap aftershave that follows your uncle with the bad combover and the dusty old mohair sweaters, to downright regal smelling incensces, and some of the most expensive colognes in the world.
Now that you've had your one-minute crash course in musk, you're probably thinking to yourself, "this is all well and good, but what does this product smell like?" Well, it's definitely musky, but in the best possible way. Stripped down and minimal, this is a musk that is meant to be enjoyed for what it is, not relying on anything secondary to prop it up. It's solid and clean, with a great woodyness that is tempered by a sweet quality that is at once floral and fougere without really being identifiable as either. This opens up to a very old-shool smelling base, a wonderfully warm, almost spicy accord that conjures up images of ceremonial incense, which as the day wears on, morphs into a sweet earthiness dripping with a deep, primal, sexy masculinity that your better half is sure to love! This scent exhudes a brilliant sophistication, that doesn't insist upon itself like many musk fragrances do, in fact there is a great balance at work here, which is evidenced by the wonderfully restrained strength level (I would call this a solid medium). Perhaps my favorite part of this entire scent is the exceptional silliage which manages to turn heads and draw compliments all day long (and when I say all day long, I mean it, as the staying power of this scent is nothing short of tremendous).
How does it work?
An oil that smells like a dream can sometimes make me nervous, I don't want to fall in love with a product based on smell alone, only to be let down by lackluster performance, and suspect ingredients. Fortunately, this product performs like a beard oil made of top shelf ingredients...probably because it is a beard oil made of top shelf ingredients. With a viscosity on the higher side, it does an excellent job of getting deep down in my beard and conditioning from root to tip. Tactile slip is outsitanding, you can tell just by feel that this is an all-natural product. Absorption is killer, leaving my beard feeling thick and nourished without even the slightest trace of greasiness. I've only used this product a few times, but every time I apply this oil, I get the sense I'm not just putting in a beard oil, so much as a magic potion specifically designed to make my beard look and feel its absolute best. There is just something about this formulation that seems to make my beard feel instantly stronger, and my face feel instantly healthier. Staying power is fantastic, as this stuff has my beard feeling just as great as when I first applied it in the morning, well into the late afternoon and beyond.
The bottom line
It's very clear that Sircar Grooming is a brand that cares a great deal about what they do. From proudly posting satisfied customer after satisfied customer on their social media feed, to the obvious amount of thought that surely went into making this product, which not only performs at an incredibly high level, but smells absolutely amazing while doing so. I always love it when my introduction to a brand I've never tried is an impressive one, but this experience is perhaps one of the best first impressions I've ever gotten from any beard-care company...simply put, this is a super high quality, all-natural product which checks every box when it comes to what a great beard oil should be. If you ever find yourself at an event where Sircar is selling their products, make sure that you stop by and say "hi" (you may very well end up being their next IG model), but even if your paths never cross with this company, make sure you head over to their site and pick some of this stuff up for yourself, because a beard oil this good really needs to be tried to truly be believed.
Ingredients: Grape Seed Oil, Almond Oil, Castor Oil, Jojoba Oil, Fragrance
$18 at sircargrooming.com
~The oil sampled for this review was provided by Sircar Grooming Co