The modern bearded man is a true grooming connoisseur, I mean, just think about, it...the beard-care game has grown by leaps and bounds in recent years, and as such standards have been raised exponentially...long gone are the days of massaging a little bit of coconut oil in your beard, running a shitty plastic comb through it, and calling yourself ready. No, today's bearded man is an educated consumer, demanding that the products that he puts into his glorious mane represent an experience, part of the ritualistic primping and preening that we engage in on a daily basis. Every bearded man gets only 1,440 minutes, every single day, and if we are going to set aside a portion of that most precisous comodity to beard-care, every single day, then it needs to be the best possible experience available (time is, after all, money...or at the very least could be used for extra sleep). All the smartest beard care companies out there understand this, which is why the best among them never rest on their laurels, rather, they stay busy dreaming up the newest and best formulations to elevate your daily routine and have your beard looking and feeling great. Very few companies out there seem to firmly grasp this paradigm more than Husky Beard & Grooming, already considered a top shelf brand when they decided to completely revamp everything from their manufacturing processes to their signature look earlier this year. They poured a ton of thought into their recent updates, all of which seemed to be aimed at giving their clientele and even better experience than the already outstanding one they were delivering. Perhaps no part of this update generated more buzz than The Siberian, an all new "cologne type" fragrance, introduced to be the signature scent of the new-look Husky Beard. With its matte black bottle adorned with an oversized logo, it definitely sports a distinctive look, designed to set it apart from every other scent in the lineup, but just like all of the other products manufactured by the Queen Creek, Arizona based company, it has been recieving nothing but high praise from the bearded community. Am I destined to join the throngs of adoring beardsmen heaping praise and adulation on this new scent, that already appears earmarked to become the next modern-day masterpiece of beard-care? Or will expectations be set so high that I can't help but feel underwhelmed by this product? Only one way to find out...let's give it a try!
Please indulge me as I do my little "broken record" thing here, but I always struggle with the "cologne type" designation...as a collector of fragrances, I've owned colognes in a wide gamut of scents, everything from fruity and floral, to downright bizarre (anybody remember Kingdom by Alexander McQueen? It seriously smelled like armpits, but somehow in a good way...if that makes any sense). If you're into conceptual perfumers, you'll know that some fragrances can get to be downright...um...weird (the most mind-blowing thing about that particular scent is the fact that it's almost always sold out...has anybody out there tried it? Is it as gross as I'd imagine it is?). My current rotation includes a scent that smells like church incense, one that smells like cardamom pods, and one designed to smell like Los Angeles. Now granted, I am probably being a bit obtuse here, as it seems that, when it comes to beard-care, "cologne type" is generally accepted to mean sort of musky, woody, and unmistakibly masculine (translation: sort of safe, sort of boring). But just as beard care itself has evolved by leaps and bounds over the years, so too have scents. So why should we expect "cologne type" scents not to step their game up?
I don't know if this stuff represents a new level in scent evolution, or a return to the old school when men's grooming products were designed to have their own unique signature scents (or maybe this is a case where what was once old is new again? who knows?)...but either way, it's much more than that typical generic "manly" aroma that has come to define men's soaps and deodorants, (and yes "cologne type" beard care) for years, rather this stuff represents that heightened beard care experience I was harping on earlier. A warm, velvety amber flows like molten lava over a vast expanse of rosewood and red cedar, enveloping all it touches in the rich radiance of it's nuanced glow. Rising from this sumptuous amber pool, a structured monolith of weighty leather (like a new baseball glove) stands, wrapped tightly in notes of musk and fine Cognac, as a monument to luxurious masculinity...while at the very top, green vetiver shines like a beacon, casting it's grassy, earthy glory onto everything it touches, and imbuing this scent with a brilliant freshness. Just above all of this, a magic carpet woven of thick green juniper rides an orange blossom wind, creating an all new layer of dimensionality that feels like a second distinct scent working in wonderful concert with the first. The slightest flicker of bergamot and lemon add a citrus sparkle that gives the overall fragrance an otherworldly length. Truly something that reads like a premium cologne, this scent pushes beyond the traditional limits set by any previous experience you may have had with "cologne type" scents in your beard care.
Every time I've worn this stuff, I've felt a certain familarity that I just couldn't place, at first it was one of those things where I was sure I'd smelled something similar before and just left it at that, but with each subsequent wearing, the desire to place that familiar scent built to something of a nagging crescendo. This fragrance reminded me of something from my past...a certain mood, frozen in time...but what was the mood? What was the time? Then as if the clouds were parting, a perfectly timed and placed gust of wind blew through my beard as I was walking back to my car from picking up groceries the other day, and it hit me, so clearly I just had to stand there in the Target parking lot for a second, bags in hand and a case of beer tucked under my arm. I was taken back to 1996, I was in middle school, wearing my red and while Air Jordan XII sneakers, listening to a Tupac CD on my white Sony boombox, while getting ready in my room, I reached up to grab a clear bottle with a black base off of the shelf where I keep my cologne, and it all became crystal clear; Michael Jordan Cologne. Now I haven't smelled Michael Jordan Cologne in at least 20 years, if not longer, but if you grew up in that era, the man was your among your most revered heroes, no question about it, his mythical gameplay, his coveted shoes, even the cologne that bore his name were a huge part of your life at that point, which is why even though I usually have a hard time remembering exactly how a cologne smells, this one is definitely catalogued somewhere in the olfactory hall of fame, in my brain. Anyway, back to this oil, if you are a dude of a certain age, when you work this stuff through your beard, don't be surprised if, for a split second, you are transported back to the days of school dances and hanging out at the mall. If you're too young to remember the signature cologne of His Royal Airness, suffice it to say, that this is still one phenominal smelling beard oil. The strength of this product is a just shy of medium plus, and staying power is wonderful, lasting a good eight hours or so every time I've worn it.
How does it work?
So if you read my review of Husky Beard's Royale Black scent a few weeks ago, you'd remember how impressed I was with the tremendously healthy feeling that oil imparted on my beard (I'm still really on that "healthy feel" kick), and this product gives that same great feeling. Just as thick and viscous as the previous offering I tried, I find myself, once again, not bothering with the dropper when it comes to dispensing this stuff, I just let it flow in all of its heavyweight glory into my hand before working it deep down into my beard. The luxurious carrier blend works its magic, as hemp seed, avocado, and pumpkin seed oils go to work providing vital nutrients to both my beard and skin, imparting that wonderful healthy feel as well as a strength that is noticable to the touch, each individual hair of my beard feels fortified. Jojoba, sweet almond, and vitamin E oils provide copious amounts of hydration, leaving my face feeling refreshed, and my beard feeling wonderfully conditioned. Absorption is stellar, leaving not even the slightest trace of greasiness, just a lightweight in-beard feel and a silky softness that few beard oils can match. Finishing properties are just as outstanding as what I experienced from the Royale Black oil, and staying power is equally as exceptional, leaving my beard feeling just as brilliantly conditioned and nourished at the end of the day as it did in the morning. Truly one of the more outstanding oils a guy can have in his collection.
The bottom line
So if the fact that this stuff smells like Michael Jordan Cologne wasn't enough to make you grab your wallet so that you could get your order in as soon as you finished reading this review, then surely the elite levels of performance would have to be what does it for you. Either way, this is a product that is not to be missed. As I was talking about earlier, the smartest beard-care brands know that thery can't be standing still, just because they made a good product in the past doesn't mean that it can hang with what's out there today, and this oil, right here, represents Husky Beard's understanding of the necessity to keep moving forward, in a major way. Always one to turn out a quality product, The Siberian represents an all new level of progress for this company. It goes without saying that, just like everybody else who has reviewed this product, I am absolutely enamored with it. If you've been waiting to experience the awesomeness that is Husky Beard, do not wait any longer, because this is the product that will turn you into an instant fan...and if you are already a loyal devotee of this company, but haven't picked this stuff up yet, do yourself a favor and grab some now, as it will crank up your levels of enthusiasm for this company (and quite possibly beard-care in general) to all new heights!
Ingredients: Virgin Argan Oil, Pure Jojoba Oil, Vitamin E Oil, Sweet Almond Oil, Apricot Kernal Oil, Avocado Oil, Pumpkin Seed Oil, Hempseed Oil, Grapeseed Oil. Essential Oils for Fragrance.
$22 at huskybeard.com