Since exploding on to the scene in the second half of 2019, BrokeAss has become an absolute shinign beacon in the value segment, with their exceptionally high quality offerings at a price that simply can't be beat. It's no wonder they've become a favorite of beardsmen from all walks of life; the common, working class dude who doesn't owe "the man" a thing (except maybe the occasional middle finger) and just needs something to keep his beard looking as badass as the rest of him...all the way up to beard-care aficionados who agonize over having the best quality products available, and appreciate top-shelf ingredients almost as much as they appreciate intoxicating, nuanced scents. It is exactly this egalitarian approach that has helped BrokeAss earn their status as a household name (at least in the households where bearded guys reside) so quickly. They would have probably carved out their own slice of the market offering one or two great scents, but in their impressive quest to deliver the best experience possible, they offer a huge catalogue of cologne-inspired scents (as well as their "&" series, which I had a chance to try a few weeks ago), over 20 between the two lines (and that doesnt even include the special editions they roll out from time to time)! With so many different scents to choose from, it can be a bit overwhelming to pick just one, the last time I tried a product from their core line, I went with a scent profile that I was quite familiar with, and it definitely did not dissappoint. This time around, I went with one that I don't have such an in-depth knowledge of (more on that later), plus I wanted to finally give their balms a go. Will this stuff have me as impressed as the other BrokeAss offerings I've tried in the past? Only one way to find out, let's take it for a spin...
Inspired by Tom Ford's Lost Cherry...a scent I'm not too familiar with...so I'll let the official product page on Tom Ford's website give us the breakdown, just so there's nothing I miss...
...sounds pretty awesome right? As a collector of fragrances, I must admit, I have no clue why I never got into Tom Ford scents...they're always nice...they have a ton of overall appeal...but they just dont jump out at me the way scents from other perfumers like Bond No. 9 and Etat Libre d'Orange do...so with that in mind, I've never worn Lost Cherry before. I figure this is both a good and bad thing...bad because I can't compare my experience with this product to a previous experience I've had with the fragrance...and good because I can judge this product on its own and any differences between it and the original fragrance won't come across as any sort of issue.
With that in mind, this product smells amazing...Sporting a weight that demands to be noticed, juicy notes of black cherry splash themselves across the pristine white rug under your feet, leaving an indelible mark, fresh, sticky and sweet. A candy-like "red Starburst" note barrels in and cranks up the sweet factor. This is quickly tempered by a boozy, warm kirsch chord, that borders on sanguine, like a fancy version of those chocolate cherries that are ubiquitous around Valentine's day and then receed back into the shadows only to return in another eleven months. This candied, fruity accord merges seamlessly with a powdery, rosey floral that shimmers like gold dust suspended in the still night air, reflecting the moonlight in a lustrous, twinkling nebula. This is given incredible boost by a fresh green vetiver chord, brimming with vibrant leafy character. Stocato notes of jasmine, potent and sweet, send rippling waves right through the core of this scent, which may read as a bit too feminine for some (especially when wrapped in the initial big cherry notes), but I think it adds a bit of unexpected, avant-garde sophistication. Rolling along in a lane parallel to this, is a woody note that doesn't anchor this scent quite as assertively as one might expect, but still provides a robust, dry presence that saves this entire thing from being a bit too saccharine and floral, it reads as sandalwood, but a darker, more mysterious permutation (if that makes any sense), like sandalwood cut from a tree grown on the wrong side of the forest. A whiff of the ever comforting combo of tonka and vanilla (just enough to announce their presence) sneaks up and taps you on the shoulder from the high noteevery now and then. All around a brilliant effort that has me thinking I may need to consider picking up the Tom Ford fragrance that inspired, the next time I'm in the market for a "showstopper"...Strength is just north of medium (in fact, one of my only complaints when it comes to this balm is that it can't be layered over very bold oils without getting lost...of course this problem could be remedied by picking up the matching oil when you purchase this stuff...I mean, the price is definitely right), and staying power is good, lasting between five and eight hours every time I've worn it.
How does it work?
BrokeAss is a name that I've, ironically enough, come to associate with top quality, and this balm doesn't disappoint. Perfectly medium in consistency, it offers decent amounts of hold, while still maintaining a great, lightweight in-beard feel. It is thick enough that it combs evenly though my beard, and really feels like it's delivering some important nutrients (thanks to the presence of emu, baobab, and marula...three oils that serve as the main reason why BrokeAss products offer such elite levels of performance), while still offering top notch protection (thanks in no small part to high quality bees wax and mango seed butter). Balms seem to have been getting something of a bad rap lately, steadily losing market share to butters...and, I mean, I get it, I love a good butter...but that doesn't mean that balms don't still have a purpose. I'd submit the performance of this particular product as further proof that a good quality balm is still an essential part of any bearded man's arsenal. The feeling this stuff imparts is something you don't get from even some of the more top shelf butters out there, none of that waxy "crunch" that has turned so many guys away from balms, rather a feel as soft as silk to the hand, and a healthy strength that can elevate both the look and feel of any beard from "good" to "great". Staying power is outstanding too, offering all day protection, and keeping my beard and face itch free all day long on a single application.
The Bottom Line
If you're still sleeping on this company after all of the high praise they've been receiving, not just from me, but pretty much every single reviewer out there, I don;t know what to tell you. Except maybe that you're missing out on what is, without question one of the top values in the beard-care game today (maybe you don't like to save money?). As I've said in previous reviews, every time I try a BrokeAss product, I'm left wondering how they do it, while I may never know how they can continually offer such temendous products for such a paltry price, I can say for sure that with neach new Broke Ass product I try it becomes more and more clear that this brand is revolutionizing the value segment. This is a balm that is definitely worth owning, even if the scent doesnt sound like your thing, pick it up anyway, the price represents a super low risk, and you might just be surprised at how quickly it hooks you!
Ingredients: Fractionated Coconut Oil, Sweet Almond Oil, Shea Butter, Beeswax, Mango Nut Butter, Argan Oil, Jojoba Oil, Castor Oil, Aloe Extract, Marula Oil, Emu Oil, Baobab Oil, Vitamin E Oil, Fragrance
$12 at brokeassbeards.com